How Brands Can use TikTok
TikTok is the new kid on the block, and it has appeared with a bang. Last week I explained what exactly TikTok is and why it’s become so popular. With over 1 billion active users on the platform, it’s no surprise that brands are trying to find a way to leverage their viewers. However, one of the attractive […]
What is TikTok ?
In my last article I wrote about the changes coming to Instagram stemming from the need to compete with TikTok , a somewhat new social media platform that has taken the world by storm. In fact, Sensor Tower worldwide app list shows TikTok having around 80 million downloads compared to Instagram ‘s 11 million. But what exactly is TikTok and should you or your company be […]