{"id":628,"date":"2021-08-20T17:40:38","date_gmt":"2021-08-20T17:40:38","guid":{"rendered":"https:\/\/chelancommunications.com\/?p=628"},"modified":"2024-10-14T20:37:17","modified_gmt":"2024-10-14T20:37:17","slug":"the-importance-of-advertising-in-social-media","status":"publish","type":"post","link":"https:\/\/chelancommunications.com\/?p=628","title":{"rendered":"The Importance Of Advertising In Social Media"},"content":{"rendered":"\n<p><strong>You&#8217;ve<\/strong>&nbsp;<strong>figured out your audience, developed your strategy, engaged a social media manager, and your platforms are doing well. Now you are ready for the next stage; you want to cast a wider net and get new customers on board.<\/strong><\/p>\n\n\n\n<p>At the advent of social media, organic reach was not that hard to achieve; the platforms showed us the benefit of using them. However, it is common knowledge that it has become harder to attain viral content with a simple strategy. Platforms such as Facebook have activated their business model, which almost guarantees that you spend advertising dollars to maximise reach and engagement. This can be a little intimidating, so here are some quick tips for getting your social media advertising feet wet.<\/p>\n\n\n\n<p>1. Decide on the type of adYou can decide to post a video, carousel, slide show or photo ad. This depends on the product or information. Sometimes videos allow for more interaction and draw a user&#8217;s attention. Carousel and slide shows give additional information, especially if you cannot afford a professional video.<\/p>\n\n\n\n<p>2. Where will these ads go?Will you be placing ads in stories, on a messenger, on different platforms (ie Instagram, Facebook)? This will determine the type of ad. Again, your social media manager will know what works best.<\/p>\n\n\n\n<p>3. Set your ad goalWhen you set your ad, they will ask about your objective. This will help to answer a lot of the previous points. For example, if your goal is views, then that&#8217;s a video ad; if it&#8217;s lead generation, you can showcase your service. Also, website clicks would guide you through posting and showcasing what is available on the website. Finally, if it&#8217;s to build followers, then you might be advised to boost your overall profile.<\/p>\n\n\n\n<p>4. Target audienceSetting ads is still a strategy; it takes a lot of time. Your insights will show you where you have the most interaction and demographic; how you set your target audience will determine how to get new people or increase visibility with your core demographic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve&nbsp;figured out your audience, developed your strategy, engaged a social media manager, and your platforms are doing well. Now you are ready for the next stage; you want to cast a wider net and get new customers on board. At the advent of social media, organic reach was not that hard to achieve; the platforms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,7,14,12,9,18],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-chelan-communications","tag-social-media","tag-social-media-agency","tag-social-media-branding","tag-social-media-management","tag-social-media-news"],"_links":{"self":[{"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=628"}],"version-history":[{"count":1,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":630,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions\/630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=\/wp\/v2\/media\/629"}],"wp:attachment":[{"href":"https:\/\/chelancommunications.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chelancommunications.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}