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JAMAICAN companies are just tapping into the benefits of influencer marketing and statistics show it is a viable option. Over 90 per cent of marketers who employ an influencer marketing strategy confirm its success. International companies like North Face, Hubspot and Rolex use social media-based influencer marketing strategies to connect with new audiences and improve […]
How Brands Can use TikTok

TikTok is the new kid on the block, and it has appeared with a bang. Last week I explained what exactly TikTok is and why it’s become so popular. With over 1 billion active users on the platform, it’s no surprise that brands are trying to find a way to leverage their viewers. However, one of the attractive […]
What is TikTok ?

In my last article I wrote about the changes coming to Instagram stemming from the need to compete with TikTok , a somewhat new social media platform that has taken the world by storm. In fact, Sensor Tower worldwide app list shows TikTok having around 80 million downloads compared to Instagram ‘s 11 million. But what exactly is TikTok and should you or your company be […]
Improve your social media sales and brand recognition

SOCIAL media is an excellent way for brands to tap into new markets while remaining connected to their core customers. Social media users usually use platforms for recreational purposes, however, businesses engage on platforms to drive sales and increase their branding. Some companies may approach this by having a profile on every platform, and though […]
The Importance Of Advertising In Social Media

You’ve figured out your audience, developed your strategy, engaged a social media manager, and your platforms are doing well. Now you are ready for the next stage; you want to cast a wider net and get new customers on board. At the advent of social media, organic reach was not that hard to achieve; the platforms […]
Ways Businesses Can Drive Engagement

If you are engaging in social media, then there’s no question that you’ve heard the word ‘engagement’ before. No, it’s not the time for a wedding cake. When we talk of engagement in the social media world, we speak of activity surrounding a post: shares, likes, comments, etc. Engagement gets thrown around a lot in meetings, […]
What Is The Best Advice For A Newbie

Social media is a great way to communicate with your customers. Last week I spoke about common mistakes that companies make on social media. However, some companies have invested in good social media management and are being absolute rock stars online. You might think it will take a huge budget to make a difference, but that […]
Should I Be On Every Social Media Platform?

When you first enter the world of social media, you may be tempted to join most of the platforms in the hopes of reaching everyone. However, this could result in stretching yourself too thin and not achieving your goals. When choosing social media, remember: Quality over quantity. Just because you can have a presence doesn’t mean […]